What local Search Engine Marketing Firms actually do for clients
This Great Explainer video is from an seo firm at http://www.mannymedia.net/
A lament every business owner echoes is how many hats they have to wear. Search Engine Optimization (SEO) for their website being one of those many tasks that take skill and knowledge to handle in a way that will benefit the business. The changing landscape of how search engines provide search results guarantees that any advice about what to do could be obsolete next year or next week. However, when it comes to DIY SEO there is something I can do that I am sure will help. I can tell you with confidence what not to do.
On-line reviews can make or break any small company especially in a small community. The impact a few good reviews can have on a business are enormous. This leads to small business owners attempting to fake some good reviews or being over zealous in soliciting reviews from their customers. There is nothing wrong with discussing with your best customers reasons why they might write a review for you. The problem starts when a business owner creates accounts and starts writing fake reviews and you do not want to go down that road. If it looks like you are pulling a fast one it could be a costly error. It is imperative that you take this advice. If a company gets caught falsifying reviews the results will be catastrophic.
It is important to set realistic expectations for any internet marketing campaign. If you are managing a DIY campaign or you have decided to pay a professional it is important to have patience. The only results that happen quickly are negative. Put together a realistic plan and stick to it. Jumping from marketing company to marketing company based on promises of first page search results will waste your money and time.
Social media can be a powerful tool to reach hundreds if not thousands of potential customers. Like so many other things in life, too much of a good thing can become an obstacle. Trying to take advantage of the hundreds of social media sites can turn into a full-time job. That turns into time spent not running your business and taking care of your customers.
The other side of that coin is not having a social media presence at all. There are to many opportunities there to not participate at least some. Any savvy business owner needs to recognize that finding that happy medium is the sweet spot. It is better to post quality content on a regular basis on a manageable schedule then to post bad content several times a day.
I have talked to many frustrated business owners who have not taken the time to improve the on-site optimization of their website before starting any kind of marketing campaign. You can work into the wee hours of the night or spend big money but it will never be as effective as it could be without first optimizing your website. Taking the time to focus on where your customers will be landing is imperative in keeping them engaged and turning visitors into customers.
When it comes to search engine optimization for your website there is a lot of bad or out dated information and it is hard to distinguish what works and what doesn’t. Knowing what not to do can go a long way to helping any business owner begin to organize an effective internet marketing campaign.
Are you looking for means to popularize your site on the Internet? The first thing to do is approach a reputable SEO company as they will optimize your site so that search engines can easily find it during searches. However, you should be careful in choosing an SEO company as only then will you gain the complete benefits of implementing SEO.
Tips on How to Choose the Best SEO Company to Boost Your Online Presence and Gain More Customers
The first thing to check is expertise. Does the company have enough experience in SEO? What are the results experienced by their clients after implementing their SEO services. Can they show the ‘before and after’ results of a client site? How much has their SEO service changed any of their client’s business six months after implementation? These are the key questions to ask when you approach an SEO company.
The next thing to check is the list of SEO services that they offer. Usually an experienced SEO company will offer a suite of on-page and off-page optimization services that will encompass a wide range of techniques which will be implemented in stages. Look into their list of techniques to find how they are going to implement them for your site. Usually their SEO professional will inform you about how they will implement any SEO technique, how long it will take as well as when you can expect results from it. You will be offered packages from which you can select just exactly the service you need else opt for their complete suite of services.
An experienced SEO company will tell you that they abide by the regulations laid down by search engines such as Google, Yahoo or Bing. This is very important because these rules keep changing from time to time, but an experienced SEO company will keep tabs of such changes and will adhere to them while implementing SEO. Only white hat techniques which bring genuine attention to your site from search engines. This is a very important factor because if such techniques are not used, your site will be ignored by search engines which can cause its rankings to fall, resulting in less visitors and sales.
Finally the price – The company should offer reasonable rates and they should also give you the time period within which your site will experience an increase in page rank, online visibility and return on investment (ROI).